Consumables

Galactic Sparkle: The New Miraval Cosmic Pigment Range from Merck

Tuesday 18. August 2015 - Miraval Cosmic Gold: intensive mass tone, extraordinary brilliance

Miraval Cosmic Gold: intensive mass tone, extraordinary brilliance
Energy-charged stylings for print and plastics applications
“Inside meets outside”: overall gold-colored concepts with effect pigments for food and cosmetics in combination with Miraval Cosmic Gold for packaging
Merck, a leading company for innovative and top-quality high-tech products in the healthcare, life science and performance materials sectors, is launching a new decorative effect pigment: Miraval Cosmic Gold. The new pigment with the cosmic name is the first product in the Miraval Cosmic range, which follows Miraval Scenic and Miraval Magic.

The strengths of the new pigment range include tremendous hiding power, extraordinary brilliance and intensive coloring for high-quality, fascinating designs. The new series features particle sizes and properties similar to those of the transparent Miraval Magic, but stands out due to its more intensive mass tone. With stronger color coverage and a lively sparkle, it is supposed to call to mind shining stars – even at low concentrations. Miraval Cosmic Gold is based on synthetic calcium aluminum borosilicate, as are all Miraval pigments. With powerful golden sparkle, tremendous brilliance and intensive luster, it pushes product design forward into completely new dimensions. In numerous plastics applications such as extrusion, extrusion blow molding, flat film extrusion or injection molding and in a wide variety of printing processes such as flexographic, offset, screen and gravure printing and over-print varnishing – Miraval Cosmic Gold provides trademark owners, designers, plastics and coating manufacturers as well as print shops with a completely new tool for stylings of extraordinary, brilliant color intensity.
A further advantage of Miraval Cosmic Gold it that is harmonizes superbly with gold pigments from Merck for the cosmetics and food industries. Alexander Peters, Director Global Marketing Decorative Materials within Pigments & Functional Materials, describes the additional dimensions of the new pigments for a consistent, uniform brand experience as follows, “According to the principle of ‘inside meets outside’, our new product thus enables innovative, attractive and coherent overall concepts for the contents and packaging.” said.

The galactic mission will soon go farther: In autumn, Merck will launch Miraval Cosmic Bronze, giving the printing world and plastics manufacturers intensive interstellar bronze tones; the market can expect to see the powerful silver tones of Miraval Cosmic Silver in 2016.