Prepress
Adobe Executive Forum – A Platform to Discover Digital Advantage in the Mobile Enterprise
Wednesday 24. June 2015 - - First India Edition of Adobe Executive Forum Explores How Enterprises Have Transformed the Mobile Screen Into a Platform of Seamless Business Opportunities
Offers Insights Into Using the Enterprise Mobility Platform to Improve Employee Productivity, Drive Business Transformation and Customer Satisfaction
The first India edition of Adobe Executive Forum concluded in Mumbai, arming delegates attending from some of the nations’ leading corporations, with useful insights into developing and driving a comprehensive enterprise mobility strategy. Following on from similar forums held in Sydney and Hong Kong, the forum provided an opportunity for business leaders to discuss and deliberate on future technology strategies for their respective organizations.
Adobe Executive Forum was conceived for businesses to gauge the state of enterprise mobility maturity of their organizations’ as well as to discover how other companies have gained digital advantage in the mobile enterprise. It was an exclusive convergence of business leaders – CIOs, CMOs, CDOs, Digital Strategists and Heads of Mobility – who came together from a range of industries to exchange ideas and views on the emerging trends in enterprise mobility, how India is performing vis-à-vis the rest of the world and address the issue of how business functions could capitalize on the opportunities ahead to drive business benefits. The sessions at the forum discussed how the transformation caused by the widespread adoption and penetration of mobile devices, is forcing organizations to go beyond the question of whether they need mobility, to instead asking how they should be leveraging mobile to improve the business.
Speakers at the event included industry thought leaders and visionaries like Scott Castle, Director, Creative Cloud, Adobe who shared Adobe’s vision for the mobile enterprise; Michael Stoddart, Director, Digital Media who shared useful insights into bringing mobility to life, Umang Bedi, Managing Director – South Asia, Adobe and Shiv Putcha, Associate Director, IDC, who discussed research based emerging trends in the space, how businesses can ride the mobility wave for business benefits and also unveiled the findings of the IDC APeJ Enterprise Mobility Survey, April 2015.
Shiv Putcha indicated that the true value of mobility comes when organizations start to ‘mobilize’ their business processes and applications, and that a ‘mobile-first’ enterprise can see tangible improvements in the way it interacts with their employees, customers and partners by raising productivity and competitive differentiation, delivering innovation and enriching customer experience.
Umang Bedi and Scott Castle talked about how experience is the brand, how it is critical for businesses to think holistically in order to understand the entirety of the customer experience and that the two most important words that describe consumers expectations are ‘consistent and continuous’. They talked about Adobe’s cutting-edge solutions across creative cloud, document cloud, marketing cloud and digital publishing that enable enterprise transformation by mobilizing applications and processes, innovative marketing and optimizing digital investments; improving employee productivity and operational efficiencies and influencing and driving creativity in the DNA of the enterprise.