Prepress
Atex introduces Digital Media Desk, a new approach to Digital Asset Management
Tuesday 24. February 2015 - Last October, at the World Publishing Expo in Amsterdam, Atex announced Digital Media Desk: a new approach to Digital Asset Management that combines typical features like a picture desk, dossier creation and videos management, with the flexibility, scalability and customisation options of the company proven web experience management platform, Polopoly.
It is now released on the market as part of the Atex Digital Media platform: Digital Asset Management and Digital Publishing together, in a single system.
The opportunities are endless; assets are ready to be used and monetised in digital and print publishing strategies. A single metadata definition that runs across the content lifecycle, from ingestion to publication on different sources, with automatic text tagging and categorisation.
Atex dm.desk is open, fast and scalable with a NoSQL database, and can serve many different purposes in a media company:
Implementation of a centralised content management infrastructure, to manage all needs of content ingestion and archival, content curation and dissemination over digital and traditional channels
Consolidation of different asset management systems: picture desks, wires management, text archives and print page archives
Creation of an actionable data platform
Content workflow for remote editors, contributors, reporters or implementation of user generated content policies
Federico Marturano, Global Sales Director for Atex, is excited about the new release: “The media industry is looking for open, fast content management systems that allow a single and unified view of all the company assets, coupled with the flexibility to quickly disseminate content to all the possible publishing channels, present and future ones”
“Our customers are asking us for a flexible platform, digital oriented, that can be used to produce and manage content for any kind of channel and marketing strategy.” – adds Hans Olsson, Global Product Manager – “It felt natural for us to expand our proven Web CMS technology and make it the foundation for a new product line”