LFP - Large-Format-Printing

Reddhart Graphics uses the VS to move into innovative applications

Friday 09. January 2015 - Essex-based Reddhart Graphics supplies a broad range of print-related services, including a vast array of wide-format output ranging from point-of-sale materials, through displays and posters, to more unusual jobs such as guitar wraps.

Managing Partner, Steve Hart, recently purchased the VS-640 VersaCAMM from reseller PrintMAX as he firmly believes that the compact and versatile print-and-cut VersaCAMM VS-640 is the right machine to drive his company forward into more innovative applications.
“The quality is pretty amazing,” explains Hart. “And it’s all the more so when you consider that it’s coming from a 1.6 m wide-format printer. Some of our clients are especially sensitive to colour accuracy but the VS-640 satisfies them. We produce posters and point-of-sale graphics for make-up brands where skin tones and colour have to be spot on.”
Unattended production has proved to be another bonus for Reddhart Graphics. The company can leave a job running with the knowledge that, when it is complete, Roland’s integrated OnSupport system will send out an e-mail notification to a remote computer or mobile phone. This feature also reports status updates, such as ink-low warnings, as Hart confirms. “This is a remarkable development in my opinion,” he says. “Overnight production is routine now; it really works wonders for us when we have delivery deadlines looming.”