Consumables

Graphic liner MediaLiner offers more than attractive appearance

Tuesday 16. December 2014 - Duropack in Kalsdorf relies on the superior processing properties of MediaLiner

Produced at Stora Enso’s Uetersen Mill for corrugated packaging and laminates, MediaLiner has gained, within a short period of time, a high level of product awareness, not only within the corrugated board and laminating industries, but also especially among brand owners and packaging designers.
Converters and brand owners choose MediaLiner for its high whiteness and supreme printability. But MediaLiner offers even more. Thanks to its Cobb value and its special reverse side characteristics, which have been adjusted for laminating purposes, the material delivers excellent performance in corrugated board production. The use of MediaLiner reduces the warping and curling tendencies of corrugated board, which, in turn, has a significant impact on the speed of converting lines.
Duropack Kalsdorf GmbH has been successfully using MediaLiner for some time. “We chose MediaLiner for the highest quality print motifs, requiring accurate reproduction of details,” says Edmund Steinwender, Director of Sales and Marketing for the company. “Our overall process has also shown that the internal reject rate could be significantly reduced.”
“Based on its excellent strength properties, the material also allows the use of lower grammages compared with coated White Top Kraftliners,” adds Mr Steinwender. “Combined with its printing and processing efficiency, MediaLiner is, in many cases, also economically the right choice.”
“MediaLiner performs well in flexographic and offset printing processes. And the same goes for pre- and postprint,” says Hans-Jörg Richter, Product Innovation Manager at Stora Enso’s Uetersen Mill, describing the flexibility advantage that the material offers producers of branded goods and packaging. “This enables packaging designers, brand owners and converters to showcase their creativity. MediaLiner is the ‘One Stop Shop’ for creativity and efficiency.”
MediaLiner is produced at Stora Enso’s Uetersen Mill, near Hamburg, Germany. The material is available in basis weights of 120, 135, 160 and 190 g/m2. With its bright white silk surface it provides a highly pleasant touch and feel. MediaLiner is also suitable for spot and effect varnishing to attract even more attention at the POS.
In short: MediaLiner stands for high efficiency and attractive appearance.