Consumables
NewPage Introduces Ed #16: Digital Possibilities
Thursday 25. September 2014 - "Ed" is an industry leading educational resource for all things paper, printing and design
NewPage Corporation (NewPage) announced today the release of Ed #16: Digital Possibilities, the newest brochure in its popular “Ed” series which has been delivering educational tips and advice on printing techniques, new technologies and sustainability topics relevant to customers and other stakeholders for more than a decade. In this new brochure, Ed explores the growth and expanding print capabilities of digital printing.
In just a few short years, digital printing has gone from an emerging to an established technology. With offset-level quality and almost limitless ability to personalize to your target, the realm of possibility has exploded. Like so many technologies today, digital printing capabilities are advancing in shorter and shorter cycles every day. Equipment productivity and speed continues to improve overall economics. With new print techniques like metallic inks, varnishes, embossed-like dimensionality, ultraviolet ink and more, digital printing is winning over even the biggest skeptics. And with the convergence of data, GPS and other technologies, the realm of possibility has exploded for targeted, highly personalized print strategies.
“NewPage has been a leader in manufacturing digital papers since digital printing technology first emerged, with specialized expertise, dedicated production capacity and one of the broadest offerings of digital-specific products in the industry,” said Dennis Essary, director, Digital Papers for NewPage. “All of our digital products are designed and manufactured specifically for digital printing.”
At the high end of the digital papers line, NewPage offers Futura, Sterling Premium Digital and Sterling Premium Digital for HP Indigo with pleasing optics, premium surface quality and budget-friendly pricing. Productolith Pts. Digital is available for heavier weight packaging and direct mail and Blazer Digital is the economy digital coated paper of choice. NewPage also offers award-winning TrueJet, a specialized line of digital coated papers for production inkjet presses that not only optimizes quality but also is designed to deliver significant savings in ink costs. All, from Futura to TrueJet, with multiple original equipment manufacturers (OEM) certified performance.
“OEMs like HP, Kodak, Xerox, Konica Minolta and a host of others are investing aggressively to offer the next big thing in toner-based and inkjet technologies,” said Aaron Haas, director, Commercial Product Management for NewPage. “Why? Because they know what Ed knowswhen it comes to reaching and motivating an audience, print works. And when smart technologies meet smart marketers and designers, print works even better than ever.”