Packaging
The sweet side of creativity
Monday 08. September 2014 - The Pixartprinting range at the service of cake designer Maria Teresa Perez
The power of word of mouth is undisputed, but retaining clients requires a bit more: reliability, guarantee, quality of service and products. This was confirmed by Maria Teresa Perez, professional cake designer who some years ago, at the suggestion of a friend, tried Pixartprinting’s services for the first time and since then she has always relied on the leader of web to print services for any printing requirements.
“I work as a decorating consultant for desserts and I organise courses, workshops for adults and children, cake decoration demonstrations and exhibitions at fairs and events” – says Maria Teresa Perez, member of the Equipe Eccellenze del Cake Design della Federazione Italiana di Pasticceria Gelateria e Cioccolateria, – “Lots of occasions which give me great satisfaction, but which also must be promoted and prepared by printing flyers, posters, displays, pannels and personalised banners to better advertise all the relative information for each event”. Maria didn’t know who to turn to. Fundamental needs, especially on the occasion of small events and workshops for a limited number of people. This is how she discovered the web to print world of Pixartprinting. She contacted some traditional printers, but they didn’t meet her needs: reduced times and competitive prices even for short runs.
“It was really very easy, even though I am not an expert on online shopping” – Maria Teresa Perez adds – “I logged in for the first time and I discovered that on just one e-commerce site I could buy all the printed material I needed, including business cards! I therefore selected the first product and downloaded the template. I personalised the co-ordinated image with my graphic and I uploaded the printing file in the appropriate section. Then I could choose the delivery date, which was punctually respected”. Amongst the distinctive features of the services offered by Pixartprinting is the ensured delivery, even within 48 hours, with the possibility of prolonging the times up to 7 days at more advantageous prices.
Therefore browsing online is simple and intuitive, but not only. Discovering new products and the various possibilities of personalisation can be extremely fun, especially for creative minds such as that of Maria Teresa. “Since that first order, I have indulged myself and always printed new products with coloured graphics and unusual shapes in order to capture the public’s attention.” confirms Maria Teresa Perez. On the occasion of demonstrations, such as cake decoration demonstrations, it is fundamental to make the passersby stop in their tracks in order to follow the event or just simply to take a flyer to discover the next events. This is a very important result for those who need to spread and promote numerous events, especially when the target audience doesn’t stop at adults, but extends also to children. As in the case of Maria Teresa, who often works with children, organising workshops in collaboration with schools and councils. “Kneading the sugar dough is a little like playing with play dough, and therefore I receive numerous requests from small children to participate. In order to do this, it is fundamental for me to have informative material for parents where the event details are explained, also when I have my hands in the dough, I can’t hand out business cards” – concludes Maria Teresa Perez.