Business News
Valpak Announces Expansion Plans In Portland, Oregon
Thursday 05. June 2014 - Leader in Local Print and Digital Coupons Seeks Entrepreneurs to Open New Territories
Valpak, a leader in local print and digital coupons, announced today it is seeking to expand its presence in Portland, Ore. The digital couponing industry is quickly gaining popularity, and recent statistics show the number of Americans who use mobile coupons on their smartphones is expected to grow from 29.5 million in 2012 to 47.1 million in 2014. With Valpak’s suite of digital products, the company is poised to rapidly expand and is currently seeking entrepreneurs to invest in new franchise territories in the Oregon market.
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the Samsung Wallet, iOS Passbook, Google Wallet and Windows Phone Wallet, as well as QR codes and online coupons to reach consumers at home, and on-the-go.
“Valpak franchisees benefit from an innovative suite of print and digital products that is part of a thriving business that reaches 500 million homes annually,” said Greg Courchane, Valpak’s director of franchise sales. “We are targeting Oregon because of the phenomenal success we have already seen in the Northwest, and we are confident that the Portland franchise opportunity will see the same results.”
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000. Valpak is a member of “Operation Enduring Opportunity,” a program developed by the International Franchise Association (IFA). Through this program, Valpak supports returning military veterans by offering a reduced price for veterans, waiving start-up fees, making it easier for them to go into business for themselves.
“We encourage local entrepreneurs who have strong sales experience and are seeking the exclusive selling rights in a market to contact us to learn how they can operate a Valpak in the community,” added Courchane.
Since its launch in 1968, Valpak has been broadly recognized and trusted, which has contributed significantly to its current success. Valpak’s state-of-the-art, 470,000-square-foot manufacturing center in St. Petersburg, Fla., makes it possible for the company to mail to more than 500 million homes in North America. Valpak is also backed by experienced leadership with Cox Enterprises, one of the largest media companies in North America, which acquired the brand in 1991. Recently, Cox Target Media also acquired Savings.com, a leading online source for savings and personalized deals. Working together, Valpak and Savings.com will offer consumers a more extensive selection of offers and rewarding shopping experience as content is shared across platforms.