Prepress

CN Group is stepping into the future of publishing with alfa Media & IPA Systems

Monday 19. May 2014 - David Helliwell Editor/Deputy Publisher, Cumbrian Newspapers

CN Group has selected alfa Media’s OpenMedia system to facilitate its further development as a multi-media publisher. The system covers all areas of the Group’s publishing activity from editorial to advertising, sales and newspaper distribution. It includes the alfa OpenMedia Newsroom Management product suite which provides products for multi-channel authoring, on- the-road editing for reporters and formatting for print, web, mobile and tablet publishing.
To complement their editorial suite CN Group will roll out the entire range of alfa advertising modules comprising a browser-based, fit-for-the-future sales service which includes CRM, integrated document management and much more. Tools for online and mobile ad booking and management, as well as a browser-based self-service-center for classified and display ads, are also included.
Stuart Cooke, the Group’s Digital Development Director, said, “as a suite of fully integrated products covering all areas of our publishing and commercial operations, the alfa OpenMedia system will facilitate the publishing and acquisition of content via a wide variety of different channels including print, web, tablet, and mobile. The alfa Media system will be at the core of ongoing business transformation to a media neutral workflow delivering content to our audience wherever and however they want – be that breaking news on a mobile device or a printed newspaper or magazine”.
The integrated end-to-end concept from alfa Media allows for maximum flexibility covering all existing and future solutions.