Business News
New tool for interaction
Thursday 08. May 2014 - BOPP film maker Treofan is launching a global customer magazine titled "Treofan Perspectives", with a first issue appearing in time for the Interpack fair on May 8.
It is distributed in a print version to coincide with the fair, while future editions – appearing twice annually – will be published online only.
CEO Peter Vanacker regards the new media as yet another enabler of the company’s intense dialogue with customers and partners: “Treofan is not the main focus of this magazine. Instead, our ambition is to provide insights and opinions from industry experts on trends, challenges, and opportunities that impact our business. This aspiration is reflected, for example, in the number of external views offered by professionals in specific fields.”