Inkjet & Digital Printing

Konica Minolta on the Move.

Tuesday 29. April 2014 - Konica Minolta is proud to announce the launch of the "Konica Minolta on the Move" campaign.

On the 24th of April, the official launch will take place of the “Konica Minolta on the Move” campaign in Nairobi, Kenya.
During this campaign 15 busses will be featuring two of the product ranges of Konica Minolta – Office Printing Solutions and Production Printing Solutions – in a full bus wrap.
The project is the first of its kind for Konica Minolta globally and also the largest full bus wrap project ever under taken in Kenya to date. Through this, the market leader in the office colour segment (A3 and A4) in Europe as well as in the mid-production colour print systems (Production Printing) expresses its commitment to the growing market of Kenya.
The campaign “Konica Minolta on the Move is conducted together with the local Konica Minolta partner, Express Automation, in order to raise brand awareness and to change the perception of the Konica Minolta brand.
Local based company, Tria – Transit Media, was responsible for the execution of the full vehicle wrap on all vehicles.
The campaign will be launched with a convoy from Jomo Kenyatta International Airport towards Kencom, followed by a press tour.