Packaging

See & feel: folding cartons with high-end finishing from the PrintCity Alliance address the senses

The new packagings with high-end finishing, designed and produced as examples for the market segment of "luxury drinks", show how the harmonious interplay of design, shape and finishing can achieve optimum impact at the POS.

Tuesday 18. March 2014 - The PrintCity Alliance is presenting its latest packagings with high-end finishing, which were this time created as examples for the "Luxury Drinks" market segment. Following the "Sweets" samples, this is now the second series of the Real Life Sample Project, making it possible to experience the harmonious interplay of design, shape and finishing.

This series focuses on effects you can feel:
Leather-like textures, combined with real-looking buttons made of metal, together with glossy logos and visuals that are brought to life by the perfect interplay between of different substrates and finishings.
Multisensory communication
Studies show that recall values at the Point of Sale are dramatically increased by addressing multiple senses. Effects of this kind for realistic simulations can specifically be achieved by intelligently combining different methods and technologies.
Substrates and materials accurately matched to the processes
The samples were produced in Weiden, using a GALLUS ICS 670 inline production system. The processes used for the purpose included gravure and flexo printing with various coatings and pigments, as well as laminating films, rotary debossing, hot foil stamping and embossing.
Choosing and matching the substrates and materials used is of essential importance, especially in the case of inline production of this kind. So, only high-quality embossing dies from Hinderer+Mühlich and cutting dies from Marbach were used, since they guarantee consistently high quality, even over very long runs.
The 2nd Packaging Inspiration Forum of the PrintCity Allianz
The possibilities of multisensory packaging production and many other topics, such as digital packaging printing, printed electronics and brand protection, will be discussed further at the 2nd Packaging Inspiration Forum of the PrintCity Allianz, which was held in Hamburg on 19 & 20 February.
Connection of Competence: the pooled expertise of many partners
Apart from the PrintCity members Eltosch (UV driers), Leonhard Kurz (hot and cold foils), Merck (pigments / Iriodine), MetsäBoard (board), Océ (digital printing), Sappi Fine paper Europe (board) and WEILBURGER Graphics (coatings and flexo inks), numerous other partners are also contributing their products and know-how to the project:
AR Carton (3D design), Esko (3D design tools and visualisation), Folien Company (laminating films), Gallus (inline printing and finishing machines), Gietz (embossing machines), Hinderer+Mühlich (embossing dies), Jowat (film laminating adhesives), Marbach (cutting dies), Reproflex (flexo plates), Reproservice (data preparation), Saueressig (gravure cylinders), Sun Chemical (gravure inks) and Zeller+Gmelin (cold foil adhesives and UV flexo inks for food contact applications).
As usual, the entire experience gained, from design all the way to production, has been summarised in a Tutorial, which is available in the form of a PDF file, along with the technical machine specifications