Business News

Need for speed: National Gift Card launches eCard API

Monday 24. February 2014 - National Gift Card Corp. (NGC), announced today the company has launched its first proprietary application programming interface (API) to provide customers with electronic gift cards in real time.

The new gift card API allows B2B program buyers and clients in the loyalty, rewards, incentive, benefit, and membership industries to quickly integrate with NGC’s gift card catalog and send ngceCodes in real time to program participants.
According to Eric Thiegs, senior VP of business development, “Our gift card API is an ideal solution for loyalty programs, rewards programs, or any client needing real time electronic gift card fulfillment, and premium digital card options.”
In addition to the increased speed advantage, the new API offers organizations a new degree of operational ease for rewards program administrators. “We manage all of the real-time operational aspects of connecting with the retailers’ processors, activating the eCodes, and even helping to deliver the final eCodes via a branded program email to reward recipients,” said Joan Travelstead, senior VP of program development.
NGC’s gift card API augments its traditional plastic gift card fulfillment solutions that currently service more than 2,000 B2B client accounts in the U.S. and Canada. The gift card API will offer more than 200 retailers.