LFP - Large-Format-Printing

Distilled insights into digital print at FESPA Digital 2014

Tuesday 04. February 2014 - FESPA confirms four feature hubs

FESPA Digital 2014 will incorporate four feature hubs, offering a themed blend of presentations, debates, networking and demonstrations.
The Digital, Fabric, Wrap and Signage hubs will each offer tailored learning and networking addressing key growth opportunities for digital printers, during the world’s largest focused exhibition for digital print in 2014.
The new FESPA hub concept will offer visitors a focused learning environment combining inspiration and insight from the presentation theatres, the opportunity to network in the VIP lounge as well as attend new technology demonstrations. The move away from our traditional visitor features is to deliver compelling content alongside demonstrations, optimising the visitor experience at FESPA Digital 2014.
The Digital Hub, delivered in partnership with Mimaki, will offer presentations of market research, market entry tips as well as specific presentations focusing on: Business skills, (sales and marketing, recruitment, finance); Applications such as interiors (glass, wood, metal, wallpaper); Instore (personalisation, rapid turnaround); Efficiency (across all aspects from print processes to logistics); Technical (design, colour profiling, finishing). Visitors are also invited to experience demonstrations of three key digital print technologies and connect with speakers and their peers in the VIP networking area.
“We are looking forward to participating in the Digital Hub atFESPA Digital 2014. FESPA has outdone itself with even more creative ideas and outstanding features for this year’s show. Mimaki is a proud sponsor of the Digital Hub and will present multiple printing solutions for the sign and graphic arts industry. The Hub includes everything visitors need to share ideas and strengthen relationships with customers, prospects and other like-minded individuals. Mimaki is honoured to partner with FESPA on the feature and will definitely put on a spectacular show this year”, comments Mike Horsten, EMEA Marketing Manager, Mimaki.
The Fabric Hub, delivered in partnership with Kornit Digital will share market research and presentations focusing on direct-to-garment printing, volume textile printing for fashion and interior applications such as soft furnishings. Textile print applications will also be showcased in the textile VIP networking lounge.
“The FESPA Fabric Hub will be a great opportunity for textile printers and garment decorators to learn about markets, trends, business opportunities and technology. Kornit believes in education and subject matter expertise, so supporting the Fabric Hub was a natural decision for us. Visitors can look forward to some great examples of on-demand fabric printing applications. The Fabric Hub will be a great addition to our strong FESPA presence in Munich, and to our FESPA Fabric Corporate Sponsorship”, comments Yuval Neria, Director Corporate Marketing, Kornit Digital.
The Wrap Hub will stage the return of the World Wrap Masters, where professional wrappers from around the world compete for the title of World Wrap Master 2014, as well as an opportunity for visitors to try their hand at wrapping against the clock. This year the FESPA Wrap Hub will also present a variety of wrap applications beyond vehicles including furniture, flooring and other interior applications.
The Signage Theatre, in the co-located European Sign Expo, will offer market research and presentations on channel lettering, sign installation best practice and soft signage.
Visitors to FESPA Digital 2014 will also be inspired by the shortlisted entries to the FESPA Awards 2014, which will be seen by all in the showcase area at the exhibition entrance. FESPA Award winners will be announced at the Celebration Dinner on the evening of 22 May at the LöwenbräuKeller.
FESPA Head of Events and New Media, Duncan MacOwan comments: “This year we have distilled the learning element of the FESPA Digital experience to make it easier for visitors to identify opportunities they want to hear more about and find them on the show floor during their busy schedules at the show.
“In addition to technical tips and business building guidance, themes running through all the hubs will focus on industrial interior decoration and leading innovative applications for digital print technology.”
Duncan concludes: “Building on the record levels of engagement with our inspiring feature content at FESPA 2013, where 4,967 visitors engaged with our features, we want to ensure that visitors to the exhibition not only see the latest technologies, but also benefit from expert advice on how to deploy these technologies to grow their profits in the fast-moving digital print markets.”