Packaging
PrintCity Alliance announces details of the 2nd Packaging Inspiration Forum
Monday 30. December 2013 - The programme for the 2nd Packaging Inspiration Forum for brand owners, designers, printers and finishers has now been finalised.
Renowned speakers will be giving Keynote Presentations illustrating the current challenges facing the industry. These and other highly topical subjects will be further expanded on and discussed in interactive Break-Out Sessions.
Generous Networking Breaks and a joint dinner will offer both the time and the opportunity to make new contacts and expand existing ones.
The visitors will be discussing key topics relating to every aspect of Value Added Packaging:
How do design & shape and new concepts make packagings successful at the POS? What role do materials and finishing play in this context? And how can what be realised efficiently by which methods?
What contribution can printed electronics make? What is already possible today? And what in the near future?
How can finishing be intelligently combined with customer communication, and also with brand protection? What synergistic effects for brand owners result in the process?
What is digital packaging printing already capable of today? And what in the near future?
What role do structured processes and expert networks play in reducing processing times?
Visitors will also have the opportunity to get some inspiration from the display of winners and finalists from the competition for the recently conferred Pro Carton ECMA Awards.
What does participation offer?
This unique event offers an ideal opportunity to meet competent partners from the entire industry, to get to know new trends, and to exchange professional knowledge relating to every aspect of the dynamically developing topic of Value Added Packaging. The demands and challenges for the packaging industry will be presented, together with creative solutions for the production of Value Added Packaging. The aim is:
To achieve differentiation on the market through added value.
To enhance the multisensory effect of packagings and increase consumer attention.
To increase brand awareness, and thus sales and market shares.
To exploit potentials across the entire supply chain – to the benefit of all concerned.