Newspaper & Mailroom

Leading Qatar Newspaper Al Watan Launches the Al Watan Bonus Powered by Rewardisement

Monday 30. December 2013 - Al-Watan Bonus, launched on Qatar's National Day, allows Al-Watan newspaper readers to interact with editorial and advertising content on Web, mobile and Print with engaging activities such as videos, quizzes and tweets, rewarding them for their engagement.

Built on the renowned Rewardisement technology, Al-Watan Bonus is provided to readers as part of Al-Watan’s iPhone and Android mobile news apps developed by KnowledgeView, representing the first such service in Qatar and cementing Al-Watan’s publisher, QIM, as the leading digital publisher in Qatar.
Al Watan app users can try it now on the Al Watan Campaigns in the newspaper by scanning “Bonus!”- tagged images in the newspaper.
Ihsan Ghazal, Executive Director of QIM, said: “The Al-Watan Bonus is a major initiative designed to significantly increase our engagement with our readers as well as provide a better service to our advertisers. Thanks to the Rewardisement technology from KnowledgeView, our editors can easily set engagements campaigns on all our platforms including Print, mobile and Web.”
Currently the Bonus App for Al Watan is available for free in the App store.