Offset Printing
Creative Russia
Friday 02. August 2013 - manroland web systems on "Innovative Newspapers" in Russia
Newspapers have to impress their customers with their design and ideas, and the Russian market is no exception. manroland web systems,
its Russian market organization VIP Systems, and printing house “Extra M” showed how it’s done on June 19, 2013 in Moscow.
The jointly organized seminar “Innovative Newspapers” focused on collaboration between publishers, printshops, and advertisers. The current challenge is how
to create attractive newspaper products that impress the readership as efficient advertisement and information carriers. It’s also the reason why Andrey Kharkov, Manager of “Extra M” had the opportunity to greet representatives from renowned publishing houses such as “Metro”, “Nezawisimaja Gazeta”, “Sport Express” and “Vechernjaja Moskva”.
Inspiration from around the world
“With their added-value concepts full of ideas, creative materials, and cross-media models, newspapers are impressing their customers worldwide”, exclaimed Sabine Sirach, Product Marketing Newspaper at manroland web systems. Sirach also explained the concepts’ use in technical printing. As a result, she was able to present unique newspaper products in equally impressive quantities.
And production on printing presses – think of heatset/coldset combinations – is not the only variable here. Other variables include the use of color, papers, fold variants, booklets, and adhesive cards. Advertisements from India are always
a special highlight: the market has come to be a real specialist for innovative newspaper advertisements in recent years. Advertisements featuring neon colors, talking, and scented newspapers were all the rage, even beyond the printing industry. Now the printshops are diligently applying glue – to produce creative advertising combinations with halfcovers, flaps, and butterfly applications.
It’s a great way to gain inspiration for one’s own work, as it’s also clear that every publishing house has to find its own “royal road” in its market.