Consumables

Iggesund launches e-commerce site to expand digital presence

Wednesday 10. July 2013 - Digital printing is advancing in leaps and bounds, and marketers are truly beginning to grasp the power of its applications. The quality of print reproduction associated with digital printing has improved substantially and with that, end users are increasingly turning to variable data, which allows each printed piece to be individually customised, to increase the ROI for their marketing and advertising spend.

In addition, technological progress is enabling the presses to handle formats and thicknesses that make the presses better and better suited to packaging production. In step with these developments, Iggesund Paperboard is now launching an e-commerce solution in the United States for the direct sale of Invercote with payment by credit card and distribution via courier.
“The digital market involves only a small number of standard sheet sizes and we can undoubtedly provide good service to this market throughout the country,” explains Rickard Österlindh, president of Iggesund Paperboard in the US and responsible for the company’s global strategy in the digital printing segment. “Most American paper merchants are less focused on digital print markets than they are on traditional offset print markets, and their distribution models are not set up to service what can often times, be very small volumes. The e-commerce solution is intended to enable Iggesund to capture these smaller volume opportunities, of which there are many. In this respect, we believe our new service will be a success.”
Iggesund’s sales office in the US is behind the project. All conversion and distribution will be done in the US via already existing contacts. Customers will be able to order a limited number of sheets to meet the weight limits set by the courier, UPS.
Iggesund’s new venture into e-commerce and courier delivery reflects the company’s desire to access digital printing customers throughout the US.
“This is one way we can expand into places that we can’t access through our established, traditional distribution partners,” Österlindh says. “It’s also a very interesting experiment. Many digital printers don’t come from within the traditional graphical industry and so they are more open to less conventional solutions.”
He does not rule out the possibility of introducing this e-commerce and courier delivery system into other markets.
“Iggesund is ready to expand its already impressive growth in digital print markets. Invercote performs exceptionally well in all digital presses and we want to increase our visibility to include the entire spectrum of the digital printer market.”