Newspaper & Mailroom

The New York Times Announces Plans to Meter Its Mobile Applications

Tuesday 25. June 2013 - Three Free Articles Will Be Available to Users Each Day Across Sections

The New York Times announced plans to meter its mobile applications, granting mobile app users access to up to three articles a day across any section in the apps.
With this change, planned for June 27, non-subscribers will have access to three stories per day from across all 25+ sections, blogs and slideshows. Non-subscribers may also browse section fronts and article summaries. Video remains free in the apps. Content beyond three articles per day will be available only to subscribers. This is a departure from The Times’s current model, in which non-subscribers may only access the Top News section on mobile news apps.
The New York Times apps affected by this change include news apps on iOS, Android, Windows Phone 7.5 and above, BlackBerry 10 and The New York Times on Flipboard.
To mark the launch of the mobile meter, The Times will offer a 7-day free trial, including access to all sections of the apps, to users who update or download the latest versions of the iOS and Android news apps for phones and tablets.
In making today’s announcement, Denise Warren, executive vice president, The New York Times Digital Products and Services Group, said, “The launch of the mobile meter allows users to choose which articles they want to access across dozens of sections and also provides them with an opportunity to discover content they may not have been expecting to find. This change better aligns the app user-experience and the amount of free content available with that of the mobile Web site, as well as the browser experience on NYTimes.com.”
The New York Times is continuing to offer three digital subscription packages that allow users to choose the devices on which they want to access Times content.