Prepress

Presteligence Introduces High School Sport Website

Friday 31. May 2013 - My Team Scoop will drive more traffic and revenue to publishers

Presteligence, an industry leading software developer and innovator, announce their plans to partner with media companies to launch high school sports focused websites. The self-branded sites, powered through Presteligence’s My Team Scoop network, combine news stories, team schedules, rosters, school, and league information, as well as scores, stats, and standings for all high school and community sports within the publisher’s coverage area. Fans can follow their favorite teams for real time score updates via text, email, and push notifications.
A full sports management system, My Team Scoop enables publishers a more efficient manner of gathering and posting score updates from games. Most sports desks are currently collecting scores and stats via fax and phone calls from coaches after the game. The site allows coaches to post this information directly to My Team Scoop from their mobile phone, tablet, or computer without the newspaper’s intervention. Likewise, publishers no longer have to manually key-in scores in multiple places to correctly update each team and their standings. Staff reporters and approved community journalists can add commentary during events and update scores in real time. My Team Scoop gives editors the opportunity to write compelling stories that otherwise would have gone unnoticed due to the lack of resources available in covering less popular sporting events. Fans can post pictures and videos during events from the mobile site or Apps and tag them to athletes, teams, and schools.
Publishers can take advantage of this untapped hyper-local content with innovative advertising opportunities. This revenue-generating service enables publishers to determine the number of events within an advertiser’s geographical region and sell that opportunity to local retailers for specialized campaigns. These ads are delivered as exclusive promotions to fans of teams based on an event’s time and location. Selling sponsors on specific teams, schools, and sports is encouraged for a very concentrated audience. Moving beyond standard banner advertising, these offerings add to a publisher’s portfolio and are meant to attract new customers and retain existing ones.
My Team Scoop boasts unique benefits for schools, coaches, and fans too. Utilizing My Team Scoop enables schools to link their athletic pages directly to the team pages giving a streamlined consistent look for all teams within a school. Coaches can communicate to team members and parents directly through the site without having to rely on maintaining everyone’s contact information. From its original beta launch last year, several coaches are already taking advantage of this free feature for such alerts as canceled practices and sending reminders to players. My Team Scoop has spread to more than 50 teams and 450 members across three states.
Given the trends for mobile traffic, My Team Scoop’s design was built for the ‘on the go’ consumer. The mobile site and Apps allow users to access almost all of the same features as the tablet and desktop versions but with a phone-friendly interface, i.e. intuitive navigation with larger buttons and fonts.