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Adobe Accelerates Shift to the Cloud

Thursday 09. May 2013 - New Product Innovation to be Delivered Exclusively Through Adobe Creative Cloud

At Adobe MAX, The Creativity Conference, Adobe (Nasdaq:ADBE) today accelerated its shift to the cloud with a major update to Adobe Creative Cloud, the company’s flagship offering for creatives. Today’s update to Creative Cloud is packed with features, reimagining the creative process through a new set of “CC” desktop applications and enhanced cross-device collaboration and publishing capabilities (see separate press release). With this update, creative files can be stored, synced and shared, via Creative Cloud, on Mac OS, Windows, iOS and Android; and Behance, the world’s leading online creative community, is integrated with Creative Cloud, so customers can showcase work, get feedback on projects and gain global exposure.
Creative Cloud’s advanced capabilities are making it a hit with the worldwide creative community: more than a half million paid members, and well over 2 million free members have signed up for Creative Cloud since it was launched in April 2012.
Adobe also announced that the company will focus creative software development efforts on its Creative Cloud offering moving forward. While Adobe Creative Suite 6 products will continue to be supported and available for purchase, the company has no plans for future releases of Creative Suite or other CS products. Focusing development on Creative Cloud will not only accelerate the rate at which Adobe can innovate but also broaden the type of innovation the company can offer the creative community.
“We launched Creative Cloud a year ago and it has been a runaway success,” said David Wadhwani, senior vice president and general manager, Digital Media, Adobe. “By focusing our energy — and our talented engineers — on Creative Cloud, we’re able to put innovation in our members’ hands at a much faster pace.”
On top of new collaboration and publishing services and the integration of Behance, today’s announced update to Creative Cloud includes stunning versions of Adobe’s next generation of desktop applications — including Adobe Photoshop CC, InDesign CC, Illustrator CC, Dreamweaver CC and Premiere Pro CC. Adobe’s desktop tools, previously known as Creative Suite (CS), are now branded CC to reflect that they are an integral part of Creative Cloud and have been reinvented to support a more intuitive, connected way of creating.
Adobe is facilitating the transition to Creative Cloud with attractive pricing plans and promotions for individual members, teams and enterprise customers.