Inkjet & Digital Printing

Xerox and InfoTrends Offer Series of Free Business Development Webinars on Targeting Markets

Monday 11. March 2013 - A series of free webinars offering guidance to graphic communications providers on targeting vertical and horizontal markets begins March 13 as part of the 2013 Xerox Business Development Webinar Series.

The sessions are led by Barb Pellow, group director, InfoTrends, and feature Xerox customers. The schedule is as follows:
Targeting Markets Webinars
Wednesday, March 13: “Targeting: The Right Markets” explores the opportunity to drive business by pursuing vertical and horizontal markets.
Wednesday, April 17: “Targeting: Small and Medium-Sized Businesses…the Volume Aggregation Opportunity” proposes that treating SMBs as a vertical market with common needs for credible, professional marketing enables print providers to aggregate volume for better profitability.
Wednesday, June 12: “Targeting: Vertical Markets…The Enterprise Opportunity” describes sources of market leadership in large enterprise verticals, such as identifying profitable niches, meeting unfulfilled needs and developing deep industry knowledge.
Additional Webinars in the Business Development Series
Wednesday, Sept. 18: “Media Making a Difference” covers the latest in coated and uncoated stock, pre-die cut substrates and synthetics – and the business opportunities they enable.
Wednesday, Nov. 6: “Sustainability: It’s Good to Be Green” explores green practices in graphic communications and ways to communicate them to customers and prospects to help drive business.
Each webinar begins at noon ET and lasts one hour.