Prepress
Adobe Kicks off Summit, The Digital Marketing Conference
Thursday 07. March 2013 - Adobe Summit, The Digital Marketing Conference Adobe Systems Incorporated (Nasdaq:ADBE) today opened Adobe Summit, The Digital Marketing Conference, where more than 4,500 digital marketers and senior leaders representing the world's top brands have gathered to learn the latest about marketing trends, share best practices, and network with industry experts and peers.
Keynote presenters include Adobe CEO Shantanu Narayen and senior vice president and general manager of Adobe’s Digital Marketing Business, Brad Rencher, along with record-setting stratospheric daredevil Felix Baumgartner; Adam Bain, president of global revenue at Twitter; and Sal Kahn, founder of Khan Academy.
Watch the keynote live today, Wednesday, March 6, from 9am-11am MST.
“Adobe Summit brings together the best marketers and advertisers from all industries,” said Brad Rencher, senior vice president and general manager, Digital Marketing Business, Adobe. “At this year’s event we’ll explore why digital marketers are fast becoming strategic leaders within their organizations. We’ll also share how leading brands are using Adobe Marketing Cloud to get from data to insight to action, faster and smarter than ever.”
Adobe’s digital marketing business continues to lead the industry, delivering the most comprehensive marketing solutions to the world’s top brands, including nine of the top ten online retailers and commercial banks, and eight of the top ten media companies and auto manufacturers. Today Adobe is delivering new innovations in Adobe Marketing Cloud that help marketers tackle business challenges, including:
New Touch Interface and Mobile Marketing Capabilities
Adobe today unveiled an innovative new UI for Adobe Marketing Cloud that surfaces data and insights to marketers and business leaders so they can easily gauge the impact of their marketing dollars. Through this visually rich, touch based interface, Adobe Marketing Cloud, which marketers use to understand how campaigns are performing, now links with Adobe Creative Cloud, which agency creatives use to build and deliver those campaigns. In addition, every solution within Adobe Marketing Cloud has been upgraded with new mobile marketing capabilities, including new mobile capabilities for analytics, advertising, social app development, targeting content on smartphones and tablets, and mobile content management and delivery.
Adobe Social Goes Mobile
Adobe today upgraded Adobe Social, part of Adobe Marketing Cloud, with a completely redesigned user interface focused on interpreting and presenting social data in a more digestible format that helps social marketers prove business results. Adobe also debuted Adobe Social for mobile phones and tablets. Social marketers now have a marketing tool that’s as mobile as they are.
Delivering Personalized Experiences across Mobile and Social
The static website is long gone. Personalizing and optimizing your customer’s experience is essential. Adobe today announced a major update to Adobe Experience Manager, part of Adobe Marketing Cloud, which introduces new responsive design, social communities and video capabilities that deliver a fully personalized experience to customers. In addition, Adobe today introduced a new Digital Asset Management offering within Adobe Experience Manager. Adobe has reimagined digital asset management with both marketers and creatives in mind, giving organizations unprecedented capabilities to deliver consistent, high-quality experiences anywhere.
New Digital Advertising Solution for Media Agencies and Marketers
Adobe today unveiled a standard version of Adobe Media Optimizer, part of Adobe Marketing Cloud. Media Optimizer is Adobe’s digital advertising platform for campaigns across search, display and social media. The new edition, Media Optimizer Standard, delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns through seamless integration with Adobe Analytics. Media Optimizer Standard is designed for media buying agencies, search engine marketing (SEM) agencies and direct advertisers seeking more control and transparency over their campaigns at an economical price point.