Business News

POLESTAR LAUNCHES POLESTARGO

Thursday 28. February 2013 - Polestar announces today the launch of PolestarGO - our own Augmented Reality App, which is available to download across all mobile platforms.

PolestarGO brings the printed page to life, by transforming it into a truly interactive experience, through the inclusion of video, 3D and animations.
Polestar now provides a full Augmented Reality service with PolestarGO from initial creative brief to final printing and production.
Barry Hibbert said, ‘We are excited to offer PolestarGO to all our clients for two key reasons. Firstly, we want to enhance the consumer’s experience by adding the technical ability to support their editorial creativity and message delivery. Secondly, we believe it is critical to help our clients to develop marketing opportunities by adding commercial value to magazines, supplements and commercial printed products produced by Polestar.
Development of digital technology for brand and content delivery beyond print is core to our strategy and further developments in this area are at evaluation stage.’