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CCI at World Publishing Expo 2012

Tuesday 30. October 2012 - This year CCI will focus on: Digital publishing and efficiency in print

CCI will focus on Digital publishing – meaning not only the web, but also tablets, smartphones, etc. Both CCI AdDesk and CCI NewsGate are born “cross media”, and today this has an even broader meaning with all the new devices on the market, and the need to be able to handle advertising and publishing to these devices (including future ones) is bigger than ever before.
Another focus area is efficiency in print. Even though print is not as big as it used to be for many publishers, then print is still the major revenue source in most media houses, and there is a need to make the print operation as efficient as possible. This is an important part of both AdDesk and NewsGate, and CCI will show tools to optimize the print operation.

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