Business News
GUA Conference underlines its international status: 18 countries represented
Wednesday 24. October 2012 - The 7th annual Graphic Users Association of Kodak Solutions (GUA) Conference reinforced its reputation as a truly international event, with more than 150 loyal Kodak customers from 18 countries attending the two-day show held in Kodak's La Hulpe facilities, Belgium (4 & 5 October).
Delegates representing the commercial, publishing and packaging sectors discovered how to use their KODAK Technology more effectively and overcome the specific challenges they face.
A wide range of topics was discussed at the Conference, including making money from web to print, leveraging cross-media in integrated marketing campaigns, using offset and digital to create a cost-effective hybrid set-up, and how to step up from print service provider to marketing service provider.
The Conference is valued highly by Kodak customers because it gives them a chance to talk one to one with the company’s expert technical team who advise them on how to get more out of their KODAK Solutions, as well as from their print environment in general.
Attendees also found the Conference to be an excellent platform to meet other Kodak customers facing similar challenges, and share ideas on the best way to take their respective businesses forward, forming long-lasting relationships along the way.
The GUA is a worldwide, independent, not-for-profit organization, created for KODAK Technology users by KODAK Technology users. Its aim is to empower users of KODAK Solutions, and provide them with the tools and information needed for business succsess.
The European branch of the Association Board, which governs the activities of the European Association, comprises seven Kodak customers and two Kodak representatives.
Stephen Lavey of Walter Digital was impressed with the event: “It was a really useful couple of days. I spoke with a lot of people and discussed many technical issues. It’s been very enlightening – I’m looking forward to next year’s event.”
Karsten Müller, Key Account Manager msp druck and medien gmbh and President of the GUA comments: “As a printer, it was great to have easy access to the latest equipment, the Kodak support team and the Kodak Demo Centre – everything you could possibly need to better understand how to improve the way you operate.”
Gudrun Alex, Marketing Director Commercial Business & Shared Services, Kodak EAMER says: “The Conference was a huge success. Customers came to network, learn more about our Kodak solutions, share experiences and expertise – and have some fun! We’ve had great feedback from customers, particularly regarding the quality of the sessions and our Kodak Demo Centre.”