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Kodak Provides Brand Owners with Powerful Defense at International AntiCounterfiting Coalition (IACC) Annual Fall Conference

Tuesday 23. October 2012 - Kodak's brand protection technologies are helping brand owners establish more secure countermeasures to deter counterfeiters and diverters.

Kodak will demonstrate these capabilities during the International AntiCounterfeiting Coalition (IACC) Annual Fall Conference at The US Grant in San Diego, Oct. 17-19. The event’s attendees represent members of business and industry who are working on ways to combat threats related to product counterfeiting and piracy.
Kodak’s experts will meet with attendees during the IACC Fall Conference to discuss the latest practices and share new technologies in use by brand owners and consumer packaged goods companies around the world. Businesses and enterprise organizations regularly work with Kodak to strengthen the security of business operations related to manufacturing, marketing, packaging, sales and product distribution.
“Counterfeiting and related criminal activities pose a major risk to the health and safety of consumers. Damages from these illicit activities can negatively impact multiple areas of a business including consumer safety, brand reputation and bottom-line profits,” said Randy Young, Worldwide Director of Packaging & Brand Management Services. “Kodak’s brand protection solutions source decades of expertise and experience. This enables us to develop technologies that meet current conditions and construct strategies that anticipate the next threat from a vastly sophisticated and rapidly evolving counterfeit and criminal market.”
Kodak has a strong history of working with global companies to implement tailored brand protection security systems. Its applications include security features for use in packaging, inks, substrates, plastics, and directly in product materials. Kodak’s brand protection solutions currently benefit customers in the pharmaceutical, health and beauty, consumer product and luxury goods industries.
Kodak arms customers with a broad portfolio of brand protection solutions. Technologies and applications include invisible product authentication, overt or visible artwork-based authentication, anti-diversion solutions and product serialization with track and trace system capabilities. The KODAK TRACELESS System also includes black and color inks with invisible markers to aid in anticounterfeiting efforts. The KODAK TRACELESS Color CIJ System can be printed in-house on an end-of-line continuous inkjet printer, eliminating the need to add an extra printer to an existing line. This visible ink authentication system provides brand owners with a variety of custom colors to match current branding and packaging design.
“Brand owners need proven technologies and a proactive partner to properly confront the threats related to counterfeiting, fraud and diversion,” said Young. “Kodak’s capabilities in imaging technology and material science continue to help us develop new ways to keep companies and their consumers safe from the harms of criminal activity.”