Prepress

SAi Refreshes Its Branding with Improved Website and New Logo

Monday 22. October 2012 - Fully updated site delivers enhanced experience for visitors

SA International (SAi), a leading provider of solutions for the professional signmaking, large format digital printing and CAD/CAM for CNC machining industries, has re-launched its website showcasing its growing range of software packages.
With an easy-to-remember URL and refreshed look and feel, www.ThinkSAi.com delivers enhanced functionality together with up-to-date content that provides in-depth information of SAi’s portfolio. The practical and engaging design, which introduces a brand new logo, includes an improved layout that offers visitors a more streamlined, organized and uncluttered navigational experience.
The new-look website spans comprehensive product overviews, details on key sectors served by SAi and the respective solutions designed to meet user needs in those markets, as well as user support pages. This is further bolstered by the ability to drill down to informative videos and tutorials that deliver useful tips and tricks designed to enhance productivity and increase workflow for signmakers, large format print businesses and other users.
Demonstrating SAi’s strategic objective to develop business in growth markets, www.ThinkSAi.com also comprises information translated into nine languages, all of which is quickly and easily accessed directly from a visually open homepage.
“We think that visitors to our site will benefit from the refreshing changes we’ve made,” says Stephanie Stamm, Marketing Manager at SAi. “Our objective was to improve the overall visitor experience by enabling fast and intuitive access to the very latest product information. The new site meets these requirements and incorporates style and functionality modifications that befit the SAi brand.”
The launch of www.ThinkSAi.com also unveils SAi’s striking new logo, which draws inspiration from the concept of a contemporary geometric hub, capturing the company’s fresh ideas and progressive spirit.
According to Stamm, the new logo will also complement SAi’s planned re-branding of its individual product logos and perfectly encapsulates the company’s ethos: “The hub design highlights SAi as a central force that has many moving parts that interact with outside forces, and is an essential part to a constantly evolving industry,” she explains.