Prepress

EFI Expands OPS Portfolio with Web-to-Print Smartphone Application and Module for Trackable Marketing Campaigns

Tuesday 09. October 2012 - EFI Electronics For Imaging, Inc. (Nasdaq: EFII), a world leader in customer-focused printing innovation, today announced two new tools within the company's Online Print Solutions (OPS) product portfolio - MPrint, a transactional application for smartphones that enables commercial printers to offer their clients a mobile platform for editing, proofing, ordering, and approving jobs, and CallTarget, a module for turning printed items of all types into trackable marketing pieces via unique phone numbers.

These new tools, along with the entire EFI OPS portfolio are being demonstrated in Booths #2000 and #664 at GRAPH EXPO 2012, from October 7th through 10th, 2012, at McCormick Place, Chicago.
“Not only are we absolutely committed to supporting and expanding the EFI OPS product suite,” said Filip Buyse, general manager of EFI’s OPS, Digital StoreFront, and PrintSmith products, “but we’re committed to helping our commercial print customers be even easier to do business with, and providing them with the means to offer more advanced products. Everything we do is to help print providers become more efficient and capture more business, and that’s exactly what these new tools are for.”
MPrint Mobile Web-to-Print Application
The EFI OPS smartphone application, MPrint, is the first transactional application launched by a web-to-print vendor to date. With MPrint, commercial printers can enable their clients to interact with them in a manner that best suit. From viewing product catalogues, editing and proofing artwork, through to ordering and approving jobs, MPrint helps capture the ever-increasing migration of Internet usage to the mobile web. MPrint is an optional module that can be added to an EFI OPS system and deployed to an unlimited number of end users.
CallTarget Print Marketing Tracking Module
With the launch of the CallTarget module, the EFI OPS platform now turns even the most standard printed item into a trackable marketing piece, allowing for end customers to easily see and compare the return on investment for various marketing campaigns. When creating a print piece, users will have the option of adding a unique, temporary, redirected phone number to their marketing materials, including business cards, brochures, flyers and direct-mail pieces. This is the first of many tools that EFI will be providing its clients to compete with the online world.
“By delivering tools to our customers that give their clients the confirmation of the successful return on investment that print can provide,” added Mark McGowan, director of EFI’s OPS products. “EFI is helping our clients stay at the core of their customers’ marketing spend.”