Business News

InnerWorkings Wins 1,000th Mid-Market Client as Part of New Growth Initiative

Wednesday 19. September 2012 - Company Helps Medium-Sized Businesses Save Money on Printed Materials

InnerWorkings, Inc. (NASDAQ:INWK), a leading global marketing supply chain company, announced today that it won its 1,000th new mid-market business client. InnerWorkings is best known for efficiently procuring a wide range of print, packaging and promotional materials for global Fortune 500 companies. The company began offering the same cost savings, service and quality to mid-market businesses across the US just two years ago, and has already experienced significant growth and lowered its clients overall print spend.
By taking advantage of one of the largest print manufacturing networks in the world, and leveraging millions of proprietary historical pricing records, InnerWorkings has been able to support these new mid-market clients with a large and growing team of professionals located in Chicago, IL.
Historically, medium-sized businesses buying marketing materials, such as displays, packaging, labels, direct mail, promotional products and commercial print, were forced to rely on relationships with manufacturing sales representatives working for local printers. With limited information by which to make their purchasing decisions, many companies have been unknowingly paying substantial premiums.
Partnering with InnerWorkings allows smaller businesses like these to benefit from the great pricing, service and quality that InnerWorkings’ Fortune 500 clients enjoy. Additionally, clients can save time by having a sole relationship for all their marketing supply chain needs as opposed to multiple relationships under the direct-to-manufacturer model.
“Dealing with InnerWorkings is incredibly efficient. I get unbelievable pricing and customer service, and great new ideas as well,” said Charlie Johnson, director of marketing at Maverick Boat Company, Inc., a leading manufacturer of bay boats and flat boats under the Maverick, Hewes, Pathfinder and Cobia brands. “I don’t have enough time for sit-down meetings with print sales people. It’s so much easier for me to allow InnerWorkings to handle my materials and manage the printers.”
“I used to have to deal with multiple suppliers for our packaging, point-of-sale, and point-of-purchase materials,” said Mary Ann Hahn, general manager at Heavenly Organics. “With InnerWorkings, we’ve streamlined our print solutions and we reduced our costs nearly twenty percent.”