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Adobe Positioned in Leaders Quadrant of Magic Quadrant for Web Content Management

Wednesday 12. September 2012 - Evaluation Based on Completeness of Vision and Ability to Execute

Adobe Systems Incorporated (Nasdaq:ADBE) today announced it has been positioned by Gartner, Inc. in the Leaders Quadrant of the 2012 “Magic Quadrant for Web Content Management”* research report. Adobe was one of 19 vendors evaluated in the report. The evaluation criteria for a vendor’s ability to execute included product/service, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience, and operations. Criteria for completeness of vision included market understanding, marketing strategy, sales strategy, offering/product strategy, business model, vertical/industry strategy, innovation, and geographic strategy.
“The digital marketing landscape continues to evolve at a rapid pace, as do the expectations of consumers interacting with brands across online channels,” said Kevin Cochrane, vice president of Product Strategy and Solution Marketing, Adobe. “In this context, Gartner’s report highlights the key role of web content management as part of a successful digital marketing strategy. Adobe CQ and our Web Experience Management solution deliver on the needs of forward-thinking organizations focused on delighting customers and differentiating themselves by building brand, driving demand and extending their reach.”
Adobe CQ, the foundation of the Adobe Web Experience Management (WEM) solution, provides digital marketers with easy-to-use, web-based applications for creating, managing, and delivering personalized online experiences. Part of the Adobe Digital Marketing Suite, Adobe WEM helps marketers drive engagement by delivering more consistent, contextually relevant experiences on the web, mobile devices and social media.
According to Gartner, “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of Online Channel Optimization (OCO). They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit. Leaders can demonstrate enterprise deployments, offer integration with other business applications and content repositories, and provide a vertical-process or horizontal-solution focus.”
Gartner states, “Web Content Management (WCM) plays an increasingly important role in business performance. It has become the central point of coordination for initiatives involving the enterprise’s online presence, and these initiatives have become more sophisticated and more important to enterprises’ business strategies. Thus, WCM is key for organizations wishing to execute a strategy of OCO that embraces areas such as customer experience management, e-commerce, digital marketing, multichannel marketing and website consolidation.”