Consumables

Iggesund Design Experience: Creativity and inspiration in the heart of Sweden

Friday 07. September 2012 - At the end of August thirteen international designers took a voyage of creative discovery at Iggesund, Sweden. They enjoyed a variety of excursions into the Swedish countryside and learned about the advantages offered by the high-quality paperboard Invercote.

“It’s been a fantastic week in a beautiful country,” commented the Belgian freelance designer Joke Velghe.
She returned home with useful knowledge about Iggesund Paperboard’s products as well as Swedish forest management and sustainability programmes.
“A week to remember,” said a satisfied Max Kuehne from the German company Paperlux. “The Iggesund Design Experience enabled me to compare interesting experiences with colleagues and I was also fascinated by the beautiful countryside and the friendly people.”
Paperboard is white and flat, and it is difficult to distinguish between the many different grades and brands. A large part of the programme was spent discussing which types of paperboard are suitable for which applications.
“The arrangements were good,” commented Amy Beauregard, working for xpedx in the United States. “The visit was informative and also gave us the opportunity to discuss both major and minor issues of design, materials and so on with experts and colleagues. We were also able to create, which was great fun.”
Selecting the programme participants from all the designers who applied was not easy. Iggesund Paperboard decided to choose applicants from a wide range of countries and types of design experience.
The result was a good mix of both personalities and nationalities. Participants came from Lebanon, the United States, Finland, South Korea, Poland, Germany, Denmark and Belgium.
“The goal of the Design Experience event is for participants to return home filled with inspiration and new insights into how to create designs that stand out from the crowd,” explained Iggesund Paperboard’s Elisabeth Östlin, who was one of the hosts during the week.
“We want to help designers raise their creativity to new heights in terms both of design and of making the right choices from a sustainability perspective,” added her colleague, Staffan Sjöberg. “Judging by the participants’ responses we succeeded fairly well.