Prepress

Kodak Teams up with MPS and Reproflex3 for Exciting “Do More with 4” Live Demo at Labelexpo Americas

Monday 03. September 2012 - Kodak, MPS and Reproflex3 (R3) will host an exciting live demonstration of the latest trend in flexographic printing at the upcoming Labelexpo event in Chicago. Designed to demonstrate the power of spot color reduction for everyday flexographic print production, the collaboration will reveal how recent developments in prepress, plate and press technology can drive outstanding efficiencies in label production without sacrificing print quality and brand integrity.

“It’s time to think differently about flexo printing with only four colors,” said Kodak’s Dr. John Anderson, Packaging Segment Director, Americas Region. “A spotless workflow is finally here that allows you to ‘Do More with 4’ than you ever imagined, and it can revolutionize the way you plan daily production, bringing flexibility and significant cost benefits. Kodak’s revolutionary digital flexo plate technology brings outstanding consistency, predictability and quality to flexographic printing and provides the solid foundation upon which the ‘Do More with 4’ concept is built.”
R3 has worked with printers, brands and retailers extensively over the past 15 years. “Recognizing the value that SPOTLESS Printing Technology provides, R3 is delighted to be part of demonstrating just what a world without spot colors would look like,” noted Andrew Hewitson, Joint Managing Director, R3, the UK-based pre-media specialists and leading proponents of a fixed color palette spotless workflow. “Successful implementation is all about collaboration and a system approach. With the right partnership in place, brands and printers alike can take full advantage of printing with fewer spot colors, without sacrificing the all-important package design and color fidelity.”
The demonstration, which is scheduled for Wednesday, September 12, with feature presentations at 11 am, 1 pm and 3 pm, will feature KODAK FLEXCEL NX Plates and the KODAK SPOTLESS Flexographic Solution, together with the latest MPS EF-410 Press. “The traditional technical key barriers of color gamut, image quality, consistency and registration have been overcome,” commented Eric Hoendervangers, Director at MPS. “Our next-generation printing presses are ideal for working with SPOTLESS Printing Technology, as print consistency and repeatability are facts. Thanks to MPS’s full press automation and job memory, high-quality printing is within reach for everybody.”
The joint demonstration takes place at the MPS booth #927 and guides the audience through a real-world production scenario from prepress to print, with a spotless workflow. The event promises to be a “must see” at the show.