Newspaper & Mailroom

News America Marketing Signs Circle K Convenience Stores To Their In-store Network

Thursday 16. August 2012 - Deal Marks New Class Of Trade For News America

News America Marketing (NAM), the premier publisher of coupons in the U.S. and Canada, producing over 165 billion coupons annually(1), today announced that Circle K convenience stores, one of the largest convenience store chains in North America, with 3,050 U.S. locations will be joining its expansive in-store marketing network effective immediately. The agreement marks an expansion into a new class of trade for News America Marketing, which has so far focused on grocery, drug, office supply and mass merchandising stores.
News America Marketing, a division of News Corporation (NASDAQ: NWS), operates the popular online consumer coupon site SmartSource.com and publishes the Sunday coupon insert SmartSource Magazine which is delivered to over 74 million homes each week. It also launched the free iPad couponing app, SmartSource Xpress this past March.
The new partnership extends the value of NAM’s in-store media network to all 3,050 company operated Circle K stores, as well as a significant number of franchise and affiliate locations. The agreement states that NAM will provide the majority of their in-store portfolio, including coupon machines, shelftalks, shelfvision video and tear pads.
“We appreciate Circle K’s confidence in our partnership and performance in the convenience store class of trade,” said Chris Mixson, President, News America Marketing. “We believe our programs will add significant value to their business and their customers.”
“Circle K is a world-class organization and the largest corporately-owned convenience store chain in America,” said Marty Garofalo, EVP, Trade, News America Marketing. “We are proud to have them as a partner and part of our growing network. After significant testing, we are confident that our programs will help Circle K generate additional sales and incremental profit. We look forward to working with them and continuing to tailor our services to their needs while offering our CPG clients an opportunity to extend their activity to include this leading chain.”
Effective immediately, News America Marketing’s in-store portfolio of SmartSource Coupon Machines, Shelftalks, Shelfvision Video, and Tear Pads will be available in over 3,000 Circle K convenience stores.
(1)Based on NAM’s average number of coupons per magazine, per region, per year.