Consumables

Not Only for Luxury Items – Bright White MediaLiner Adds Shelf Appeal to Packaging and Displays at POS

Friday 03. August 2012 - Stora Enso Speciality Papers launches MediaLiner, a bright white graphic liner for corrugated packaging, displays and other laminates. This new Stora Enso product targets brand owners seeking eye-catching corrugated packaging and displays to boost sales at the point of sale (POS).

When it comes to fast moving consumer goods, buying decisions are usually made spontaneously at the POS. Thus the trend in corrugated packaging is changing: The traditional brown boxes are gradually being replaced by multi-functional packaging designed to actively support sales. Contemporary packaging has to attract customer’s attention at the POS. For corrugated packaging this can be achieved through high-quality graphics, unique surface effects and tactile appeal of the liner. MediaLiner was especially developed to address these requirements and gives brand owners a host of exciting new ways to create high-impact product appearance.
MediaLiner is produced at the Stora Enso mill in Uetersen, Germany, from pure virgin fibre and is therefore white throughout. The resultant brightness is reinforced by a double silk coated surface. This smooth, bright white surface permits a refreshing, clear colour reproduction in printing, allowing the use of brilliant, high-resolution graphics, no matter what the basis weight and type of corrugated board or laminated material.
The new graphic liner from Stora Enso features not only outstanding visual qualities, but also excellent converting performance and glue absorption characteristics. MediaLiner, which is suitable for both offset and flexography, is ideal for pre-print and direct printing using either sheets or reels. Available in basis weights of 120, 135, 160, 190 and 220 gsm, MediaLiner is the preferred choice for different flutes and packaging sizes. Stora Enso’s new bright white graphic liner gives brand owners, design agencies and packaging manufacturers exciting new ways to present their product and brands.
With MediaLiner Stora Enso Speciality Papers broadens its range of liners for brand owners and the packaging industry. The complete range includes LumiFlex Liner and LumiLabel Liner from the Stora Enso mill in Imatra, Finland, and LumiLiner and MediaLiner from the company’s mill in Uetersen, Germany.