Prepress

Enhanced Media Sales Solution from arvato Systems

Friday 03. August 2012 - arvato Systems, a company of arvato AG, makes a new S4AdSales Marketing Model available. The worldwide successfully employed Media Sales Solution from arvato Systems has been further developed. A newly added functionality now allows sellers of television air time even more flexible approaches to marketing.

For years, the software S4AdSales plans and optimizes commercial air times in Europe, Canada and New Zealand with the comprehensive sales and traffic solution. As no two business models or advertising markets are the same, an additional functionality in S4AdSales has been developed, which allows sales packages to be planned with incredible flexibility. Users decide independently which products are bundled with which price model. In this way, targeted program packages can be tied together. The customers of S4AdSales can now react quickly and specifically in a very rapidly changing market.
Moreover, the new tool allows a connection to AdStore, arvato Systems’ latest system for media sales. This allows for sales packages to be tied together across several platforms in order to target advertising messages across completely different types of media from a single source.
The latest features of S4AdSales and the new AdStore system will be presented live at Stand 3.B26 at the IBC2012 in Amsterdam from September 7-11.