Business News
HEARST MAGAZINES NAMES MARK GOMPERTZ CREATIVE DIRECTOR, CONTENT EXTENSIONS
Wednesday 11. July 2012 - Mark Gompertz has joined Hearst Magazines as creative director, content extensions, it was announced today by John Loughlin, executive vice president/general manager, Hearst Magazines. In this key role, Gompertz will focus on developing and executing compelling and substantive content for the company's print and digital brands, which include 20 consumer magazines and 28 websites in the U.S. Hearst Books, under the leadership of Jacqueline Deval, will become part of the content extension initiative.
In his distinguished career, Gompertz has edited and published numerous award-winning and best-selling books. Most recently, he served as an eBook consultant/project manager and executive producer of enhanced eBooks, working with both corporations and private clients. For 17 years, he worked for Simon & Schuster, Inc., as executive vice president, digital publishingwhere he developed and executed eBook strategyand, previously, as executive vice president/publisher of Touchstone Fireside and Howard Books. Prior to that, Gompertz was VP/Publisher of Avon Trade Paperbacks (formerly part of Hearst).
Prior to Avon, he was senior editor at Crown Publishers Inc., and held various managerial positions at The Overlook Press. Gompertz is president of the Publishers Lunch Club and has served on the board of the UJA Publishing Committee, the American Association of Publishers, the Copyright Clearance Center and Digital Book World and was an Editorial Fellow at both the London and Jerusalem book fairs.
“Mark has deep experience in the areas of e-publishing, multimedia experimentation and finding new revenue streams for great contentall of which translate remarkably well to content extension opportunities for our brands at Hearst,” Loughlin said. “We have a number of exciting projects in the works and I’m confident that Mark will not only execute on those brilliantly but also bring an abundance of new ideas to the table.”
“I’m thrilled to return to Hearst, home of the most talented and innovative people in the media industry, to create new products and platforms that leverage its brands’ extensive and high-quality content and collective expertise,” Gompertz said. “There is a tremendous amount of opportunity here, and I look forward to helping push the boundaries of what magazine publishers do.”