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Honolulu Star-Advertiser saves 25% color ink with ProImage ink optimization software

Wednesday 04. July 2012 - For several years the Honolulu Star-Advertiser was rated as the USA Today number one print site. It knows how to print consistent high quality color. Recently however, in an effort to reduce production cost whilst still maintaining its record of consistent high color quality, the company embarked upon a project to research, and subsequently install, ink optimization software.

After tests the newspaper selected ProImage OnColor ECO. Not only was it found to be the easiest to use, it also provided the best results.
“Our records show that we are saving over 25% of our previous color ink consumption. Annual savings will run into six figures,” said production director Marty Black. “We achieve more consistent start-ups and top quality in fewer copies upon start-up.
“OnColor ECO fits well into our workflow. Files are sent to ECO prior to the page output and press ink presetting systems. It runs seamlessly. Since we started running it we have had no problems at all. Also the people at ProImage have been great to work with. Their service and support has been exceptional.”
The daily Star-Advertiser publishes approximately 40 full color pages with a print run of about 125,000 copies, plus Midweek, a 64 page tabloid. The company also prints a large number of commercial jobs each week including approximately one million copies of Kmart inserts; 270,000 copies of Foodland, Times, plus many other smaller jobs.