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Tribune Creative Wins 26 PromaxBDA North America Promotion & Marketing Awards
Tuesday 03. July 2012 - Tribune Creative, Tribune Broadcasting's in-house creative teams, were honored with 26 awards at the 2012 PromaxBDA Local Station Summit Promotion & Marketing Conference in Las Vegas. Tribune celebrated 26 wins with 15 Gold, 6 Silver and 5 Bronze Awards, more than any other station group in North America. All production and design work was done entirely in-house.
The 2012 PromaxBDA North America Promotion & Marketing honor outstanding promotion, marketing and design content in the entertainment industry throughout North America during the eligibility period of January, 1, 2011 through December 31, 2011.
The following are the 26 awards presented to Tribune (WGN-TV’s 7 in BOLD):
TV/VIDEO PRESENTATION, GENERAL BRANDING/IMAGE: NEWS STATION IMAGE TINY CHICAGO -Gold WGN-TV
GENERAL BRANDING/IMAGE: STATION IMAGE (NON-NEWS STATION) WDCW SERIOUS FUN REBRAND – Bronze TRIBUNE CREATIVE GROUP
GENERAL BRANDING/IMAGE LONG FORMAT, WGNO-TV “GOD BLESS LOUISIANA IMAGE- Silver WGNO-TV AND NOLA38
GENERAL BRANDING/IMAGE CAMPAIGN, COMEDY INVASION – Silver, WSFL-TV
WDCW SERIOUS FUN POSTCARDS CAMPAIGN – Gold TRIBUNE CREATIVE GROUP
HOLIDAY/SPECIAL EVENT PROMOTION, 9/11 TRIBUTE – Gold, WGN-TV
PROGRAM PROMOTIONAL SPOT: IN-HOUSE SPECIFIC EYE OPENER – Bronze, KIAH-TV/CW39
SPORTS PROGRAM SPOT, CHICAGO CUBS LAUNCH – Silver, WGN-TV
SPORTS PROGRAM SPOT, WHITE SOX LAUNCH – Bronze, WGN-TV
LIVE EVENT SPOT, NY JETS: THE CHASE – Gold
TRIBUNE CREATIVE GROUP, PHILLIES: DON’T MISS A SECOND – Silver
TRIBUNE CREATIVE GROUP, DAYTIME PROGRAM SPOT, STREETS OF NEW YORK: JERRY SPRINGER – Gold
DAYPART/BLOCK OF PROGRAMS SPOT, KINGS OF DAYTIME – Silver
TRIBUNE CREATIVE GROUP, WGN NIGHT CAP – Gold, WGN-TV
ON-AIR CONSUMER TIE-IN PROMO, DUNKIN DONUTS STUDIO ON THE RUN – Silver TRIBUNE CREATIVE GROUP
PROGRAM PROMOTION SPOT OR CAMPAIGN: ENTERTAINMENT, PIX11: DOUBLE COMEDY BLOCK – Gold, TRIBUNE CREATIVE GROUP
GENERAL BRANDING IMAGE, 11 WAS THERE – Gold, TRIBUNE CREATIVE GROUP
SOMETHING FOR NOTHING, SYNDICATED IN THE CITY – Gold, TRIBUNE CREATIVE GROUP
BEST WORK NEVER SEEN, YP.COM “DINER” – Gold, TRIBUNE CREATIVE GROUP
FUNNIEST PROMO, MONUMENTAL COMEDY – Gold, TRIBUNE CREATIVE GROUP
USE OF AN ORIGINAL MUSIC COMPOSITION IN A PROMO SOUNDS OF NEW YORK – Bronze TRIBUNE CREATIVE GROUP
SOUND DESIGN, SOUNDS OF NEW YORK – Gold, TRIBUNE CREATIVE GROUP
OUTDOOR, OUT-OF-HOME, PRINT AND POSTER, CONSUMER PRINT AD, CHICAGO’S BEST – Gold, WGN-TV
INTEGRATED MEDIA, TOTAL PACKAGE DESIGN-STATION/CHANNEL: ON-AIR, PHL17 BRAND REFRESH -Bronze, TRIBUNE CREATIVE GROUP
ART DIRECTION AND DESIGN: IMAGE PROMO, PIX11 SOUNDS OF NEW YORK – Gold, TRIBUNE CREATIVE GROUP
TELEVISION/VIDEO PRESENTATION: SPORTS, SPORTS: OPEN/TITLES/BUMPERS, CHICAGO BLACKHAWKS OPEN -Gold, WGN-TV