Offset Printing
Unlimited flexibility addresses rising demand for diversity
Wednesday 04. May 2011 - KBA Rapida 105 seven-colour UV hybrid press at Box Asia, Thailand
Box Asia Group International was established in 1995 as an international printing and packaging company that provides value added packaging for the flat and corrugated cardboard, aluminium, plastic and foil printing sectors. The company primarily sells to large international customers around the globe from its strategic location in Thailand. Box Asia Group has positioned itself as one of the most innovative and competitive companies in the industry in the fastest growing economic region in the world: South East Asia.
The company has achieved the highest international standards of quality including ISO 9001-2008 and GMI certification (Graphic Measures International) under the name Avery Dennison Box Asia Group. This is a standard requirement by Target USA for store packaging.
Box Asia location 100km (62½ miles) from the Suvarnabhumi International Airport and 25km (15½ miles) from Laemchabang International Port has proved to be a major asset.
Integrated group
Being an integrated group, Box Asia is fully equipped with in-house facilities for allied activities such as pre-press, artwork and design, mock-up machinery, CTP, ink mixing, guillotining, embossing, stitching, laminating, die-cutting and folding.
Operational excellence
The company employs a team of 250 highly skilled, loyal, dedicated and experienced production staff who are fluent in the operation of sophisticated equipment and processes. Most employees have been in the group since the original company was established. Box Asia has been successful in each of its 16 years in business, has built valuable brand recognition, and has extended its sales reach throughout the globe.
Inventory management
Box Asia Group has developed a just-in-time process of producing and delivering products to manufacturers that allows company and customer inventories to be kept to a minimum. Since 1995 Box Asia has come a long way and successfully established itself as the most innovative company in the entire South East Asian region, and has a established long-term contracts with major international companies such as Canon, Panasonic, Hitachi, Kelloggs, Dumex, Durex, Euro Foods, Jelly Belly, Burger King, Dairy Queen, Funai (Emerson and Sylvania for USA, Canada and Europe), Ocean Glass, Commy 4 U and others.
Business expected to evolve in the future
The printing and packaging business is highly competitive and driven by manufacturing and technological breakthroughs. However, the president and managing director of Box Asia Group, Mayer Dalu, strongly believes that by keeping abreast of technological development the company has remained committed to continually investing in the latest printing equipment with the most advanced technology, which has strongly contributed to its success and its ability to face future challenges.
This is the reason the group has chosen to invest in a seven-colour KBA Rapida 105 with coater and UV/hybrid capability and is proud to announce that management is in the process of acquiring a seven-colour KBA Rapida142 UV press. The high-end technology is projected to reduce time cycles at every step of production, enhance quality and creativity, deliver cost savings and contribute to timely deliveries.
The start-up of the new seven-colour UV coater press with hybrid capabilities at the beginning of the year underscores the companys agility in addressing market trends. Mr Dalu chose the special-format 740 x 1050mm (29.31 x 41.34in) Rapida for its “unprecedented level of flexibility and quality”. He added: “The KBA press is ahead of the curve in every key aspect of technology, yet is exceptionally reliable. KBAs international reputation for quality excellence and customer service is a sound basis for trust, and we shall build on this in the future.”
Meeting customer needs
Customers demand highly appealing and visually pleasing packaging that helps to sell products to customers at the personal level. Box Asia Group International serves the vital need of managing clients brands in the marketplace from store front to store front and customer to customer. Customers want suppliers who comply with the highest international standards of quality at the most competitive prices.