Business News
VERTIS COMMUNICATIONS TAPPED TO BOOST BRAND AWARENESS, DRIVE STORE TRAFFIC AND ESCALATE MARKETING ROI FOR BRUEGGERS ENTERPRISES, INC.
Friday 29. April 2011 - Popular Bakery-Café Operator and Franchisor selects Vertis for print expertise
Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, announced today that it has signed a two-year contract with Brueggers Bagels, a popular quick service bakery and café operating in 26 states and Canada, to serve as a key provider of direct marketing programs and compelling advertising inserts.
Vertis will work to support Brueggers marketing strategies, including drawing customers to its 300 regional locations and driving overall business growth, through the creation and deployment of high- impact promotional pieces. Brueggers will engage customers in and out of their homes with special offers, coupons and other deals in bold, superior quality single sheet ads with die cuts, tri-folds, four-page free standing inserts and jumbo postcards designed to pique interest and compel customer response. Vertis Logistics will enhance the return on Brueggers marketing investment through mail optimization and speedy in-home delivery.
“We understand that consumers today have a lot of options for fast, casual dining, so it is vital to plan and execute programs that make Brueggers stand out in the crowd,” said Scott Colwell, Chief Marketing Officer, Brueggers Enterprises, Inc. “For more than 25 years, weve focused on being the best in the business and will continue striving to always delight our guests. We will rely on Vertis expertise in the quick service restaurant segment to captivate and create a point of differentiation among our competitors, all while creating efficiencies and providing the superior customer service we expect.”