Consumables

Cascades Tissue Group recognizes the contribution of 23 clients and distributors in the preservation of the environment

Wednesday 27. April 2011 - Cascades Tissue Group is proud to acknowledge 23 clients and distributors who, by purchasing almost a million cases of tissue paper made of 100% recycled fibre, have contributed to saving 580684397 litres of water, the equivalent of 232 Olympic-sized swimming pools. In recognition of their individual contribution to water conservation, they will receive an honorary plaque and a copy of Cascades' Sustainable Development Plan.

Last year, the quantity of uncut trees was used to measure the environmental contribution of large buyers of tissue paper in the Away-from-home division. “Cascades Tissue Group attaches as much importance as ever to the number of trees we avoid cutting by using recycled fibre but we also know that water management is an important issue for businesses”, mentioned Suzanne Blanchet, President and Chief Executive Officer at Cascades Tissue Group. In fact, water management ranks among organisations’ ten most important social and environmental factor when it comes to their purchasing decisions1.
In 2010, Cascades used an average of 9.7 m3 of water per metric tonne of manufactured paper, an amount that is six times less than the Canadian paper industry average of 60m3. “Water management is one of Cascades’ main environmental preoccupations. Our processes and practices are constantly reviewed to reduce water used during product manufacturing”, added Ms. Blanchet.
Cascades aims to reduce even more its water consumption in the next two years. This objective and 17 other key performance indicators have been included in its 2010-2012 Sustainable Development Plan that was officially launched on Earth Day.