Business News
Print, Online Audiences on the Rise
Monday 25. April 2011 - The numbers are in and the Sun Sentinels audience has grown!
The latest research survey from Scarborough shows*:
Growth in Sun Sentinel daily print readership (up 5.5%)
Growth in Sun Sentinel Sunday print readership (up 2.6%)
Growth online on SunSentinel.com audience (up 18%)
And growth in some key print Forum Publishing Group (FPG) products** (up 9.7%)
In fact, Sun Sentinel Company products reach, combined with WSFL-TV, is up 9% in the South Florida market.
Weve all heard the challenges that face the newspaper industry, but these new numbers from Scarborough buck the trend. “Even as we expand further into the digital world, its apparent that theres still an engaged audience for quality print publications,” said Sun Sentinel President and Publisher Howard Greenberg.
*Scarborough is a well-known independent research firm; results from Scarborough Research 2011 Release 1; includes all products measured by Scarborough.
** Based on the net/unduplicated average issue readership of “Forum Community Newspapers”, City Link, Jewish Journal and South Florida Parenting.