Consumables

Yellow Pages Recycling Rate Jumps to 36 Percent as Paper Usage Falls Additional 8 Percent, According to Report

Friday 22. April 2011 - Local Search Association Announces Sustainability Report Reflecting Global Reporting Initiative (GRI) Framework

The Local Search Association, formerly the Yellow Pages Association, today released its second annual sustainability report – expanding its scope to follow the universally recognized Global Reporting Initiative (GRI) framework. The Association’s 2011 sustainability report – titled “We’re All in This Together” – offers a look at the progress directory publishers have made over the past year in regards to environmental, economic and social performance.
Key highlights include:
— An upgraded consumer website (www.yellowpagesoptout.com) that makes it
even easier for consumers to choose to reduce or stop directory
delivery.
— Directory paper demand decreased an additional 8.1 percent in 2010,
totaling nearly 35 percent in paper reduction since 2007.
— Directory recovery rate increased to 36.9 percent (up from 21.4 percent
the previous year), according to the latest Environmental Production
Agency (EPA) data.
— Telephone directories continue to only represent 0.3 percent of the
solid waste stream, significantly less than newspapers (3.2 percent) and
office paper (2.2 percent).
— An array of strategic partnerships focused on environmental, economic
and social performance.
“We understand that the environment, the local economy and the communities we serve are intrinsically linked,” said Neg Norton, president of the Local Search Association. “This year, we’re launching our Sustainability Committee to continue to develop sustainable business practices that make sense for our stakeholders, as well as to establish new benchmarks for our industry.”