Business News

Vertis Communications Awarded Patent for Innovative Pop-up Mailer Used by Leading Brands across North America

Friday 22. April 2011 - Proprietary pop-up cylinder production - available only through Vertis - grabs consumer attention to drive marketing success for big brands

Vertis Communications, a results-driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, today announced that it has been awarded a patent by the United States Patent and Trademark Office for its proprietary method of manufacturing cylindrical pop-up mailers. The exclusive inline production supports organizations such as Campbell-Ewald and Leo Burnett with new opportunities to excite consumers with fun, engaging designs and increase response rates for their leading brands.
The three-dimensional design, which features a cylinder pop-up shape built seamlessly into a custom direct marketing piece, can be used to represent items such as beverage mugs and cans of soup, or to highlight special offers and incentives including coupons and bonus savings cards. The eye-catching format brings brand messages to the forefront to capture consumer attention and increase response rates.
“Producing unique formats that enable our clients to grab the attention of consumers and stand out against the competition is a key mission of Vertis,” said Gerald Sokol, Jr., President and Chief Executive Officer, Interim, and Chief Financial Officer at Vertis Communications. “We innovate and continuously evolve our products and services each and every day to guarantee that our clients achieve maximum consumer impact that translates into increased sales.”
Promotional materials that utilize this new shape are produced through a patented process on an inline printing press, making production more efficient and cost-effective while eliminating manual manufacturing techniques.