Packaging
Announcing First-ever Consumer Packaged Goods Partnership with Groupon: General Mills Test Campaign Launches in Minneapolis, San Francisco
Friday 22. April 2011 - Thanks to an innovative Groupon deal featuring General Mills brands, trying favorite grocery store products - from Fiber One chewy bars to a Wanchai Ferry dinner kit - has never been easier.
With a Groupon offer issued today, residents of Minneapolis and San Francisco can sample their favorite General Mills brand items when they take advantage of a 50% off deal that delivers over $40 in value to their doorstep for $20. The package also includes a General Mills $15 coupon book and is good while supplies last.
“Were excited to be the first CPG company to partner with Groupon, a company respected – and known – for its ability to match buyers with sellers through innovative deals in fun, engaging ways,” said Joe Trimble, promotion marketing manager, General Mills. “General Mills continually looks for value-added promotions that will delight our brand champions and intrigue new consumers. The breakthrough partnership with Groupon enables us to expand our reach while offering meaningful value to our customers.”
The box of General Mills grocery goods available on Groupon includes 12 popular products:
Fiber One 90-Calorie Chewy Bars
Cinnamon Toast Crunch Cereal
Cascadian Farms Organic Cereal
Wanchai Ferry Orange Chicken Dinner Kit
Hamburger Helper Skillet Meal Mix
Green Giant Niblets Corn
Kix Cereal
Reeses Peanut Butter Puffs Cereal
Old El Paso Tortilla Stuffers Meal Kit
Chex Mix Muddy Buddies Snack Mix
Betty Crocker Sugar Cookie Mix
Fruit Roll-Ups Fruit-Flavored Snacks
General Mills may pursue future daily deals with Groupon once both sides evaluate the results of the test offers in Minneapolis and San Francisco, Trimble explained. “This is an exciting deal structure that could grow and expand to a variety of promotions and tailored consumer offers,” he said.