Packaging

Totally Green Reviews Strategic Transformation in 2010; Highlights Robust Growth Outlook for 2011

Thursday 21. April 2011 - Totally Green, Inc. (PINKSHEETS: TLGN), a pioneer in organic food processing systems and compostable packaging alternatives, today provided a review of the company's strategic transformation in 2010 and highlighted a robust growth outlook for 2011.

In July 2010, the company acquired Totally Green LLC, a privately-held manufacturer of the ORCA Green Machine. The machine allows for rapid composting of most organic material in institutional and commercial end-user applications, after which the liquid compost is either returned to the soil as fertilizer or disposed of through the ordinary sewer system. The machine generates significant cost savings for customers while it diverts food waste from landfills and thereby reducing methane gas production.
From August 2010 through February 2011, the ORCA Green Machine was upgraded to improve customers’ return-on-investment, achieve greater composting efficiency, and enhance the total addressable market for high-speed composting of organic wastes. The upgraded machine is being pilot tested by potential customers across a variety of industries, including cruise lines, educational facilities, club stores, supermarkets, casinos, hotels and produce growers.
In October 2010, following the acquisition of Totally Green LLC, the company changed its name from Naturally Iowa, Inc. to Totally Green, Inc. and divested its dairy facilities to focus exclusively on the development, manufacturing, and marketing of the company’s ORCA Green Machine and marketing its Ingeo Green Bottle Spring Water.
In May 2010, Time Magazine highlighted Totally Green’s Ingeo Green Bottle Spring Water as an alternative to traditional, oil-based plastics.
In November 2010, and in collaboration with the General Services Administration’s (GSA) greening initiative, the U.S. Department of Interior (DOI) began offering the company’s Green Bottle Spring Water in the new employee café at DOI’s headquarters.
Totally Green became debt-free in July 2010 with its recapitalization, and moved forward with a $2 million credit line that has the potential to increase in conjunction with the company’s sales growth initiatives of 2011.
In January 2011, the USDA certified Totally Green’s water bottles as a bio-preferred product. Green Bottle Spring Water is now in the process of obtaining the new 2011 bio-preferred seal for its label. The new label is similar to the government’s label for identifying energy-efficient appliances through its Energy Star program.
In late January 2011, Totally Green partnered with the Dallas Cowboys and introduced the company’s ORCA Green Machine in the team’s new state-of-the-art stadium. With this key relationship, the company is building on various co-marketing initiatives and is penetrating other sports venues globally.
As of March 2011, the company’s marquee clients include the Dallas Cowboys, Hard Rock Casino, Hilton Hotels & Resorts, Morgan Stanley, Royal Caribbean, U.S. Coast Guard, and Whole Foods.
In early April 2011, Totally Green partnered with Nature’s Fresh and its highly motivated sales force of 225 representatives to meet the rapidly growing demand for the company’s ORCA Green Machine. Today, Totally Green has more than 250 sales representatives.
“2010 was a transformative year for the company,” stated Rob Phillips, president of Totally Green. “As a result, we’re driving sales growth and penetrating new markets more quickly and cost effectively today than ever before.”
Alongside the company’s heightened focus on driving sales and improving its financial profile, the company plans to move from the Pink Sheets to the OTC Bulletin Board in conjunction with becoming an S.E.C.-reporting company.
“We are very excited about Totally Green’s future and look forward to introducing new partnerships and sales programs in 2011 aimed at driving shareholder value,” stated Phillips.