Inkjet & Digital Printing
Varigrafica Alto Lazio installs HP Indigo 7500 Digital Press to expand digital capacity and service offerings
Friday 15. April 2011 - HP today announced that Varigrafica Alto Lazio (VAL), of Viterbo, Italy, has installed an HP Indigo 7500 Digital Press to increase efficiency and profitability and help lower production costs for medium and short runs.
A successful commercial printer, founded in the 1960s, VAL now employs 50 people and has a turnover of around 10 million. The company installed an HP Indigo 7000 Digital Press in 2009, quickly following it with an HP Indigo 7500 Digital Press in 2010.
“Our HP Indigo presses complement our four B1 offset presses,” explained Vincenzo Cirimele, general manager, Varigrafica Alto Lazio. “We had identified a need to provide cost-effective medium and short runs, while also seeing the opportunity for added-value services to increase customer retention and to attract new business.
“Our HP Indigo presses seamlessly integrate printing and offset functions to deliver a solution that offers operational simplicity, reliability and manageability,” said Cirimele. “With the offset look and feel, and photo-quality reproduction, the HP Indigo 7000 delivers the quality and high performance needed for our customers and now we have the HP Indigo 7500, we have the same quality with extended capacity to meet demand for cost-effective short runs and can explore additional services that will enhance our product portfolio.”
VAL’s wide customer base includes banks, insurance and other financial services; energy, telecommunications, food and drink companies; public sector departments, tourism, automotive and transport. Typical products include brochures, manuals, flyers, leaflets, books and postcards.
The installation of the HP Indigo presses also enabled the production of full-colour variable data documents as well as the building of a business in transpromotional document printing.
“Our aim is to deliver versatile print production and personalised marketing communications, and be a modern print service provider offering a service from web-to-print through to fulfilment,” Cirimele said. “The HP Indigo presses give us a great deal of flexibility. Both presses have 7-colour capabilities, including white, which enables us to do work that few print services providers (PSPs) are able to handle.”
VAL’s extended capabilities are enabling it to accelerate turnaround times with streamlined digital workflows. Its JDF work flow supports all processes and is CIP4(1) certified. Finishing is carried out on near-line equipment.
VAL is also a participant in the HP Graphic Arts Capture Business Success Program (Capture) that offers a range of tools, training and business development programmes. Cirimele has participated in Capture’s key programme, the Digital Solutions Cooperative (Dscoop), the user-driven forum where HP Indigo press users meet, learn and network. Another benefit of the Capture programme enjoyed by VAL is HP Indigo Smart Planner 3.0 a tool that calculates the breakeven point between digital an offset jobs.
“As a company with strong offset litho and digital capabilities, Smart Planner is a valuable business tool for providing job estimates for work that can be produced by either method,” concluded Cirimele.