LFP - Large-Format-Printing
Spandex Interactive Product Guides Make it Easy for Customers
Wednesday 06. April 2011 - Spandexs Interactive Product Guide will be previewed at Sign & Digital UK, stand D40
Spandex, the one-stop supplier of complete offerings to the digital printing and signmaking industries, has launched Interactive Product Guides that deliver up-to-date information on its wide range of products in an easy-to-use format. These guides are an attractive and user-friendly version of the existing printed and standard PDF versions that make product finding easy for customers.
As a one-stop supplier of many leading materials brands, Spandexs portfolio of hundreds of thousands of products evolves and increases constantly making electronic versions of the Guides a faster way to communicate new products. The new Interactive Product Guides are a step forward as they offer a range of user-friendly features, adding more value for customers.
“Offering customers a high level of service is key for Spandex and the ability to bring the latest version of our Product Guides to all sign makers in a user friendly format is invaluable. With so many product launches, printed versions are not always up to date and some electronic versions are difficult to use, but the feature-rich Interactive Product Guides we now offer remove this problem” says Phil McMullin, UK Country Manager.
In addition to the realistic page turning effect, which is ideal for browsing the guide as you would do with a printed publication, the new Interactive Product Guide offers three easy ways to navigate: interactive tables of contents, a product index, and a search facility; all of which will take users to the right page within seconds.
Interactive Table of Contents
This feature allows any page of the book to be reached in a moment just by clicking on the desired product on the standard table of contents within the publication.
Product Index
All products are listed on the index on the left navigation, therefore if users are not looking at the Table of Contents they can still get to the right place simply by clicking on the desired item from the index list.
Powerful Text Search
The Interactive Product guides also offer a search facility where customers can type in words related to the desired product or application and a relevant list will appear instantly.
There are many other attractive features in the Interactive Guides including:
Multi-level Zoom
Users can zoom in on the desired product for an easier view and scroll the page using the mouse wheel. It takes one click to zoom in for better reading and another to zoom out again.
Bookmark
Users can bookmark specific pages and at the end of their selection process can review or print the selected pages. This is particularly useful for building a shortlist of possible products for an application or if customers are looking for many items to complete an entire project.
“These Interactive Product Guides are a great tool for finding the right products easily but in addition, Spandex customers know that they can always call 0800 77 26 33 and a specialist will be able to advise them on the right product” concludes Phil McMullin.