Prepress
Australian Associated Press and KnowledgeView Conclude Deal to Cater for Excellence in News Mobile and Tablet Publishing In Australia
Monday 28. March 2011 - The Australian Associated Press (AAP) and KnowledgeView have raised the bar of the mobile technology industry in the region and worldwide when they concluded in December 2011 a wide-ranging agreement to co- develop and offer to the Australian publishing market advanced mobile, iPhone and iPad applications based on the Publish live mobile technolo- gy from KnowledgeView.
AAP, considered to be the most reliable reference in Oceania for news sources that “brings the world to Australians […] and takes the story of Australia to the world”, has chosen KnowledgeView’s technologies after thorough research to bring its subscribers the most advanced interactive offering in mobile devices news services to keep them up-to-date round the clock, using their preferred means of communication wherever and whenever.
Owned by Farfax Media, News Limited and other newspapers, AAP will be hosting, developing and supporting KnowledgeView’s solutions for Web- Mobile, iPhone, and iPad. KnowledgeView’s mobility products will be marketed to about 300 national, regional and community newspapers in Australia. This is a significant and well-earned breakthrough to AAP and KnowledgeView, thanks to the advanced video technology on the Web mobile, the e-reader and the off-line browsing capabilities the Publish live mobile technology offers.
“Signing a significant deal with a prestigious news organization such as AAP is a major milestone to KnowledgeView. Being shortlisted to provide the main Australian titles with mobile products’ advanced technology ensures the high-caliber standards we praise ourselves to adopt and the vision driving us forward. KnowledgeView is putting significant invest- ment into mobile and tablet/e-readers devices technology and we are glad to work with AAP on solutions that provide additional revenues and extended reach for publishers,” Dr. Ali Al Assam, Managing Director, KnowledgeView, commented.
The mobile products technologies enjoy a set of combined features such as the offline-browsing, breaking news and channel viewing, e-reader capabilities, sharing options, advanced search for tagged items and robust back-end connected to the editors newsroom.
“The KnowledgeView technology is a perfect fit for AAP,” CEO, Bruce Davidson said. “It was installed in a matter of weeks, and we had a sample newspaper on an iPad ready for marketing virtually immediately. I was very im- pressed with the level of service and support from KnowledgeView and look forward to working closely with the team in the future.”
Australian Associated Press was founded in 1935. Today, it is a dynamic news enterprise moving over 1.6 billion words per year to all media – print broadcast and digital. In all, it sends 4000 data files to its subscrib- ers every day. It aims to provide the Australian media, private and public sector with a cost-effective, unbiased, reliable, comprehensive news and information resource.